By You Beauty is a beauty subscription box brand. The style is reminiscent of the Y2K design style, but also something that is quite soft to align with the beauty aspect of the brand. It is named By You because it is a personalized beauty box, so it is curated to your wants and needs.  The type is fun and eye catching, along with the main logo, includes a main character/mascot that will pop up around the app and website. For the onboarding pages, there is minimal type with heavy illustration to describe to the viewer what the app is and how it would work.